Converting Sales Copy—How Long Is Too Long?
It’s often said that internet sales copy needs to be short, sweet, and to the point. For many things in the internet world, this rule applies, but it does not always hold true in the case of converting internet sales copy.
Debunking The Short Sales-Copy Myth
Many internet marketers think that the same rules apply to all copywriting on the internet, across the board. They think that if articles should be short and pointed, so, too should product sales copy. But consumer response shows the opposite. They want information quickly, but they want to know as much about a product, service, and/or company as they can before they trust the product enough to buy. This is especially true when you are dealing with a complex product such as wealth creation products. (*Understanding here that the products offered by our wealth creation affiliate program are not complex, but the issue of wealth creation is, and there is a lot people need to know before they will invest in such an important product.)
Sales copy should be short for some products, but not for all. If you are selling the latest in-demand toy, there’s not a lot of need for explanation. But if you are selling a life-changing investment program, people really want to know what they are buying and why they should buy it. They want to see that you are selling a wealth creation product that you are knowledgeable about, that they will be able to manage, and that they will see results with.
Striking A Balance For Customers
It’s not hard to see why the assumption is that all internet sales copy should be brief. Visitors are busy and have short attention spans. They want the bottom line—except when they need to really research a product so that they can gain the trust in it that they need in order to feel safe in their decision to purchase.
Nevertheless, you will have visitors that are easier to convince than others. It’s easy to strike a balance for these clients by offering them a few ‘outs’ throughout your sales copy. As you talk, periodically pause and direct readers to the ordering page for your affiliate website program. This lets those who want to know more keep reading, and those who just want the goods can click a link and move on with life. Of course, for everybody, end with the ‘ask’ for the order.
Don’t be afraid to go a little longer with your affiliate website sales copy than you otherwise might. Take the opportunity to engage and educate your readers, prove your credibility, highlight your program, and repeatedly ask for the order!
Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008
Tags: affiliate, Affiliate Websites, Internet, Internet Marketing, Investing, investment, Marketing, Wealth Creation
Tags: affiliate, Affiliate Websites, Internet, Internet Marketing, Investing, investment, Marketing, Wealth Creation
