Calling Affiliate Website Visitors To Action
Some things are critical to the rate of conversion—the number of buyers—and hence the success of your wealth creation affiliate website. One of the most important things you can do to convert affiliate website visitors into buyers is to create a call to action. Marketing research proves that just by asking your website visitors to buy (order, enter, etc.) you can increase sales by a whopping 80%. An 80% increase in sales just for typing a quick line of text!!
Creating Your Call to Action
There are many different actions you might want visitors to your affiliate website to take. Whatever that action is is what you want to base your call to action on.
Think of a call to action as directions for your affiliate program visitors. The call to action is where you tell them what you want them to do, phrased in a way that makes it personally beneficial for them to do so.
A call to action might be:
• A request to enter contact details for affiliate website registrations, newsletters, etc. (a good way to voluntarily collect email addresses and contact data that can be used for future marketing campaigns)
• Directing your visitors to order, order now, order here—to buy your wealth creation products!
• Directing your visitors to contact you directly so you can answer questions, send them product info, etc.
• Directing visitors to download a product, software, free giveaway, eBook, etc.
Essentially, anything that requires action on the part of affiliate website visitors requires a call to action. If you don’t ask and tell, don’t expect that your wealth creation website visitors will do. Do expect that website participation and orders will suffer.
Also, keep in mind that a call to action might be different on different affiliate website pages; also consider that by using a sidebar, you can place a call with an order button, etc on more pages than just the main order/action page.
How And When to Make The Call
Asking website visitors once to take an action is usually not enough. Asking several times (within reason, considering the content) will increase ordering and participation.
Also remember that there is a difference between calling to action and pushing a product down the throat of visitors; too hard a sell may turn people off. You can be subtle and polite about asking for orders and participation. Just let yourself be your guide. If you wouldn’t buy a product from your copy, chances are your affiliate website visitors won’t want to either!
Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008
Tags: Affiliate Marketing, Affiliate Websites, Marketing, success, wealth, Wealth Creation Affiliate, website
Tags: Affiliate Marketing, Affiliate Websites, Marketing, success, wealth, Wealth Creation Affiliate, website
