Care to talk a bit more about using inexpensive traditional marketing avenues to bring traffic to your wealth creation affiliate website? Today let’s talk about flyers and brochures.

Marketing Flyers And Brochures—The Good Stuff

Brochures and flyers are a great way to market an affiliate website. They have all the best elements of a successful off-line marketing tool. Flyers and brochures are:

• Portable

• Informative

• Capable of reaching offline clients and clients who haven’t thought to search for wealth creation products—they’re visible!

A short, informative brochure about your wealth creation affiliate website can put the essential program information in the hands of people around you so that you can start conversations and get them to your affiliate program site.

Simplicity In The Making

Okay, so you’re sold on the idea, but maybe you’re one who hasn’t a lot of technical expertise. You’re no graphic designer, so how can you make an effective affiliate program brochure?

Very simply, really. All you need is a basic working knowledge of your word processing program.

Word processing programs usually have templates that can be used to create brochures such as what we’re talking about here, but even if yours doesn’t, you can still create a nice brochure to market your affiliate program by using a simple copy and paste feature.

Remember the rights we gave you to your site and our online tools and resources? Exercise those rights and put your website to work for you. Even a screen shot of your website, or a print off with your contact information and web address will serve.

The most important thing to remember is to include the critical information—you don’t want to be the vague sense of an idea that prompts your potential affiliate website visitors to search, you want to be the go-to guy (or girl). Make sure that the following information is included on your brochure:

• Your affiliate website address—this is the most important! Your site will do the rest if you can get people there!

• Your website/program name

• Your contact information (whatever information you choose to divulge). This should match what is on your website.

It’s a simple thing and a small thing, but a nicely done, visibly displayed promotional brochure or flyer could really help you sell your wealth creation affiliate program offline and bring in more traffic that we all might have missed.

Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008

Social Bookmarks:

Maybe you already have a website for personal or business use, and maybe you don’t. With an outside website, you increase the visibility of your dedicated wealth creation affiliate website even more.

Using Your Website For Affiliate Promotion

An outside website can very easily be used to market your wealth creation affiliate website. In short time, you can use the traffic that you’ve already brought into your personal or business website to promote your affiliate program, too.

It’s a simple matter to add a bit to an outside website about the wealth creation product you are offering, offer up links to the products (which of course are yours that go to your wealth creation affiliate website) and let your affiliate website take it from there. You can do this as a feature on a main page, in a column on a sidebar, or in a page of links. You can also include your link in the signature line of emails that are generated from your outside website.

What If You Don’t Have Another Website?

If you don’t have an outside website yet, consider getting one. You can use it for anything—make a personal website, a hobby site, or a secondary wealth creation website where you post on your own about wealth creation and link to your wealth creation affiliate website.

Contrary to what you may be thinking, it is not hard or expensive to have a website. You can get a website for free sometimes from your internet service provider, or you purchase one for a few dollars a month. Many website hosting services also offer templates and build-your-own software, so you can even build a secondary wealth creation website even if you know nothing about coding, website design, or programming.

This is another great way for you to increase your exposure on the web and build inbound links to your wealth creation seller site. Have fun with it, and add this affiliate marketing technique to your affiliate program portfolio.

Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008

Social Bookmarks:

Expanding a bit more on traditional marketing avenues that you can use to promote your wealth creation affiliate website, here’s a bit on using sales letters for affiliate website promotion.

The Sales Letter—What Is It?

A sales letter is just what it sounds like it is. It is a letter that you write to a targeted person or wider audience that details your wealth creation product and is sent out to the world to gain exposure for this great product. A sales letter should be in letter form, complete with the “Dear Addressee” so that recipients feel they are being personally spoken to, and beyond that, the body and content are up to you.

How Can I Use A Sales Letter For My Affiliate Website?

The sales letter technique has been adopted by websites as a foundation for business on and offline. You can use a well-crafted sales letter in many ways to supplement the information that is already formulated into your wealth creation affiliate website.

The most traditional use of the sales letter is to send the letter out in a physical mailing—yes, I mean snail-mail. This can help you reach people that don’t go online much, don’t think to search for our terms, those who live in your local area, or people you want to make sure know about your wealth creation affiliate website and wealth creation program (such as friends, family, and acquaintances whose financial health matters to you).

This traditional technique has been adopted and formatted for use online, too. The homepage and content of many websites are really just sales-letters. You can do this, too, by posting the sales letter you write on another website, a free or inexpensive website. Make sure you include your live affiliate links to your official wealth creation affiliate website and/or the parent website (so that you get the traffic and the credit [= $$$$]).

A sales letter is another way that you can spread the word further about your wealth creation affiliate program. Embrace it, use it, and watch your affiliate bottom line grow as you expand your outreach further and further!

Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008

Social Bookmarks:

Now that you’ve got a start on what to write about, let’s talk about how to write for the web. This will ensure that the articles you write for your affiliate website will be well received, appreciated, and read!

The Basics Of Writing Affiliate Articles For The Web

The good thing about writing for internet viewing is that it is more informal and less complex than writing for print media. Readers enjoy reading articles that are concise, to the point, and more conversational in tone. Don’t let your lack of writing experience deter you from packing your affiliate website with related content; I assure you that as long as it is readable and reasonably well-written, it will do a lot for your wealth creation affiliate program.

With that in mind, try to follow these basics of writing for the web.

• Write a great headline; the best article may never be read if the headline doesn’t grab the eye of readers.

• Limit length; 400 to 500 words is about right, unless you really need more to say more (and the topic is of enough interest)

• Make it easy on the eyes. Endless paragraphs are hard on the eyes when read on the internet. Break up the black with white space by using subheadlines, lists, and bullet points.

• Use subheadlines; subheadlines break up the black, but they also help make your article scannable and search-engine friendly.

• Use keywords and phrases; keywords and keyphrases will help your audience find you.

• Make it scannable; web readers often will not commit the time to thoroughly reading an entire article. Use subheads and bullet points to make it easy for readers to scan your articles and still learn. If the scanned article warrants it, it will often get the read (or the print for later reading).

Above all, make your wealth creation affiliate articles clean! You are putting these out to the web to act as your face-forward. These are the first introduction many people will have to you and to your wealth creation affiliate program. Don’t sell yourself short by putting out error-riddled articles.

Here’s to big traffic returns with your website affiliate articles!

Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008

Social Bookmarks:

If you’re familiar with Jamie McIntyre’s works, you might have come across the piece in one his books that talks about choosing one or two investment strategies for wealth creation and focusing on those. I was reintroduced to that idea the other day, which got me thinking—does this apply to affiliate website promotion, too?

Mastering The Arts

Normally I would apply Jamie’s principle to most anything—do one or two things exceedingly well, focus your efforts on them, and let go of the rest. But for affiliate programs, I think we have to take a wider approach.

Just doing one thing to promote your affiliate website will really restrict your traffic. You’ll miss large segments of potential visitors and buyers, and you won’t have a great rate of conversion. The internet is much different than traditional retailers in that everyone who enters your “store” will not be there with the intention to buy. Only a small percentage of visitors actually convert to become buyers. That means that volume is everything.

The most effective marketing plans for affiliate websites do not focus on only one technique—they employ a varied mix, and yours should to. This mix may be similar (like blogging, article submissions, newsletters…), but each piece will increase the outreach to potential visitors and buyers.

It’s certainly good to improve your skills and expertise as an internet marketer in each thing that you do, but marketing on the internet is less about being the absolute professional and more about mass-marketing. It’s also about attracting the attention of the search engines, and that is primarily about getting your name and content out there.

In the case of marketing your wealth creation affiliate website, then, mastery is less important that doing several things well. Choose your most effective marketing method, place emphasis on getting good at it, but also spend some time in each arena so that you get the word out to as many potential visitors as possible.

Sean Rasmussen
Online Affiliate Websites
Wealth Creation Affiliate © 2005 - 2008

Social Bookmarks: